Once you have your website up and running, using Google Analytics is a great way to track the success of your website. Not only does it give you insight as to your traffic, how people are finding your website, and top search terms used to find your website – it can give you a LOT more useful data!
The way you use Google Analytics is the key. This article, 5 Google Analytics Segments (and How to Use Them to Increase Revenue) gives you some very helpful tips, along with actionable steps you can take to refine your analytic data. Give it a try!
TIP: You can use the tips and information in this article with your Etsy store, or other ecommerce platform, as well.