Whether you have your website up and running, or you are still working on it before launching, it’s important to understand how to use website analytics to help you grow and improve your business.
Shopify has written a guide called Ecommerce Analytics for Absolute Beginners . Click the link (or image below) to access this guide. The guide is a great first step in learning about ecommerce analytics. It will help you find out what metrics you need to focus on to establish and grow your online business.
The guide includes seven chapters:
- Why You Need Ecommerce Analytics
What is ecommerce analytics and how can it help you grow your online business.
- Analytics for Ecommerce Beginners
Have you recently started selling online? Find out what are the most important ecommerce metrics and analytics you should focus on right now in order to grow your online business. - Analytics for Customer Acquisition Efficiency
Are you starting to see some interesting growth in your online business? Find out how to optimize your ecommerce store and prepare your business to scale. - Analytics for Scaling Growth
Are you ready to hit the gas pedal and scale growth? Learn what are the ecommerce metrics you need to know to scale effectively. - Customer Acquisition Metrics
To grow your business you need to manage acquisition channels, such as Organic Traffic, Advertising and Email Marketing. Learn the most important ecommerce metrics to better manage the most important channels. - How to Incorporate Data into Your Company’s Routine
Daily updates, quick meetings and visual reminders; learn how to use ecommerce data to grow your online business in a smart way. - Conclusion
Learn how Compass can help you benchmark your metrics and turn your data into actionable insights.