I hope that headline caught your attention!
While you want to strive for great content on your product pages within your product descriptions, an even MORE important place to perfect SEO for your store is your store TITLE and store META DESCRIPTION.
What you type as your store TITLE and META DESCRIPTION is what shows up on Google. It is the first thing Google and other search engines see about your store, and it is also the first thing someone who does a search sees.
To Enter Your Title and Homepage Meta Description:
- From your Shopify dashboard, click Online Store
- Click Preferences
- Type your store Title
- Type your store Meta Description
- Click Save
- Make your TITLE descriptive of your store. Include your store name, and your tagline.
- Your META DESCRIPTION must tell someone what your store is about and why they should click on it (from a search result). You have up to 160 characters to do this.
- Your TITLE and your META DESCRIPTION should include important keywords that someone would use when searching for your type of store. These keywords should be written into a paragraph in a natural way that a user would understand. The words you type here should compel someone to want to click to see what your store is all about.
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