Content marketing is an important part toward success for your ecommerce store. Content marketing isn’t about directly promoting your products or your store, rather it is intended to get people interested in your products by way of interesting articles, posts on social media, and product videos.
This Beginners Guide to Content Marketing video series from Shopify will teach you how to develop a content strategy that increases traffic, sales and repeat business.
Do you have any content marketing strategy tips? Share in a comment below!