Helping small business owners start their own websites on the Shopify platform.
If you have a store on Shopify, chances are you’re using the Facebook channel to have a shop on your Facebook Page as well (and if you’re not using that Facebook channel, you probably should be. 🙂 ). You most likely already know that with Shopify and your Facebook Shop, you […]
You’ve most likely purchased something online with a free shipping offer, and maybe even the free shipping offer is what made you complete that purchase. I’m sure you’ve read reports about how offering free shipping can increase your sales orders, and now you’re ready to give free shipping a try with your […]
Just a heads-up…. on your product listing pages, the Meta Descriptions (found at the very bottom of the listing page) have increased to 320 characters from 160 characters. Why is this important? Longer meta descriptions give you more characters to describe your products, which in turn will help more customers find […]
You’ve probably already started learning about SEO and how to apply these search engine optimization tips to your ecommerce store, but now you’re ready to take it a step further. No worries! The article – The Intermediate Guide to Ecommerce SEO – by Shopify will help! This intermediate guide continues […]
Do you have products in your store that use the same basic product description layout? If you do, you can use this tip to create a boilerplate template to help you when adding new products to your store. By creating “templates” for your products, you can use the template as […]
The internet provides thousands of websites devoted to search engine optimization. But if you are the type who likes to have a book in your hand while you learn, here is a book you might want to look into: “SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strategy: […]
When you find yourself with an image that you need to quickly resize to fit on one of the social media platforms – Landscape can help! Landscape is a VERY handy online tool to help you resize images for the most popular social media platforms. It’s very quick and easy […]
Google has released a new report (still in beta testing) that you will want to take advantage of. It’s the Google Analytics Monthly Snapshot Report. I just received my first Google Analytics Monthly Snapshot Report, and I really like it! The report shows last months performance on your website versus […]
You’ve decided to take the plunge and open your own Shopify store – congratulations! I’m excited for you! I think you will really enjoy your adventure! You’ve probably read here in this blog that I help small business owners get started with their Shopify stores using a do-it-yourself approach. To […]
What’s your description like on your collection pages? Is it one short sentence describing your collection? Is it a full paragraph? What?!?! You don’t even have a description? Well… here’s a quick tip for you. TIP: Google prefers to see 300+ words on descriptive pages. What content could you add to your […]