If you’ve ever thought about creating videos for your business, but stopped short because it seemed like a lot of work, you’re not alone.
Because of the upfront investment involved in creating video, many entrepreneurs shy away from it. That’s what makes video, and specifically, YouTube videos, a less competitive way to get in front of your ideal audience.
To make the most of your investment in videos, especially for YouTube, you’ll want to plan for search engine optimization (SEO) before you start creating your first video.
When you plan for SEO from the very first step, you’ll be producing content you know people are searching for, which sets you up to gain relevant, targeted traffic for months and years to come. A well-crafted YouTube video that ranks well in search is an asset that will work hard for you in the long run.
That’s why planning for search engine optimized YouTube videos is one of the best ways to make the most of your limited content creation time. Your efforts won’t disappear in 24 hours, or be pushed to the bottom of your social feeds in a few weeks.
But to get there, you need to handle the basics of planning and optimizing your YouTube videos for search. Here’s a primer on how to do exactly that.
"If it isn't working the way you're doing it, do it a different way."