Category: Recommended Reading

“Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.” ~Simon Sinek I couldn’t agree more with this statement! How about you? I believe when we, as small business owners, know WHY we are in business, our customers will understand […]

On May 25, 2015 Shopify became a publicly traded company. Part of this process was engaging bankers and getting investors on board. To do so, most companies point a camera at their CEO with rehearsed slide decks. Shopify decided to use this time to tell their story. This documentary video […]

I am thrilled to have my shop, and a blog that several friends and I created for our Shopify stores, featured in today’s Shopify Blog! The article is Squad Goals: Four Collaboration Ideas to Boost Your Small Business’ Sales – I hope you get a chance to check it out!   […]

While this video interview is now 4-years old, it REALLY shows how passionate Tobi Lutke is about his company, and about helping others achieve ecommerce success. The interview is almost an hour long, but if you have the time, I do recommend watching this. If you’re short on time, I […]

I ran across this article today “The Motley Fool Interviews Shopify Co-Founder and CEO Tobi Lutke” and wanted to share it with you. I think this article gives you a really great view of how dedicated Tobi Lutke is to his customers – US, the store owners. Here’s an excerpt […]

I shared the articles below in the Slack Help Group that I run for new Shopify store owners, and I wanted to share them here with you as well. Part 1 and Part 2 of this article was written by Bernard at Omnisend. I highly recommend both articles. Low Sales? […]

Here is a quick and easy article on how to capture viewers to your website within the first 15 seconds – Is Your Website Prepared For The 15 Second Challenge? An excerpt: “55% of visitors spend less than 15 seconds on a website. During this time, consumers are making a variety […]