But sometimes you don’t need Hollywood production values in your videos. Sometimes you just need good videos that you can turn around fast and for free (or at least fairly cheap).

Link - https://www.shopify.com/blog/how-to-make-videos

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As the owner of a YouTube channel, capturing some of those viewers is how you grow your audience for the long-term.

But getting views on YouTube isn’t enough. You want to get engaged subscribers who will watch, share, and engage with your videos as you continue to create more over time.

Link - https://www.shopify.com/blog/how-to-get-more-subscribers-on-youtube

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Because of the upfront investment involved in creating video, many entrepreneurs shy away from it. That’s what makes video, and specifically, YouTube videos, a less competitive way to get in front of your ideal audience.

To make the most of your investment in videos, especially for YouTube, you’ll want to plan for search engine optimization (SEO) before you start creating your first video.

When you plan for SEO from the very first step, you’ll be producing content you know people are searching for, which sets you up to gain relevant, targeted traffic for months and years to come. A well-crafted YouTube video that ranks well in search is an asset that will work hard for you in the long run.

That’s why planning for search engine optimized YouTube videos is one of the best ways to make the most of your limited content creation time. Your efforts won’t disappear in 24 hours, or be pushed to the bottom of your social feeds in a few weeks.

But to get there, you need to handle the basics of planning and optimizing your YouTube videos for search. Here’s a primer on how to do exactly that.

Link - https://www.shopify.com/blog/youtube-seo

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TIPS:

• Building a YouTube strategy around fun videos that cater to your audience's interests is one of the best ways to capture viewers' attention and focus it onto your products. It's an excellent marketing tool!
• YouTube videos can also be included directly onto your product listing pages! This allows you to give your customers even more information about your products.

The article in this link includes a step-by-step guide on how to start a YouTube channel.

Link - https://www.shopify.com/blog/76288197-how-to-start-a-youtube-channel-for-your-business

I've just started a YouTube channel for my vintage shop, and will be adding more videos. In the meantime, if you are curious, here is a link to my channel - https://www.youtube.com/channel/UCSLRGSHD4Y5rdYnnXBpt2cw?sub_confirmation=1

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