Google recently published a 108 page eBook filled with proven advice for increasing sales. The insights are based on scientific A/B testing and includes citations to a wide range of research and articles. The information in this free book is a virtual gold mine.

I HIGHLY recommend you read through this book!

Link - Google Ecommerce Strategy Playbook

Here's the Google Playbook At-a-Glance. It includes all the topics covered in this eBook and is a good overall reference of things you should be aware of to improve your ecommerce website.

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This episode arrived in my inbox and I decided to listen to it. I think it's really interesting and I really do think keeping a quick daily journal can help you grow your business.

If you like listening to podcasts, and if you're interested in learning more about how journaling can help you with your business, I recommend this episode. Enjoy!

Here is a link to the app mentioned in this podcast - The 5 Minute Journal - https://www.intelligentchange.com/pages/five-minute-journal-app

And here is a link to the podcast - http://www.chrisducker.com/podcast/how-to-journal-for-business-growth-with-richard-tubb/

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With more than half the world’s population online, your ability to connect with consumers is largely determined by the strength of your digital marketing. These trends will help you optimize your strategy, seize new opportunities for growth and reach out to your target audience more effectively.

2018 has been a watershed year for digital transformation. There are now more than 4 billion internet users worldwide, each spending an average of 6 hours online every day. And the explosive growth of the digital world doesn’t stop there. Today, over 5 billion people own mobile phones – and more than half of those devices are smartphones. Close to 3 billion mobile users are active on social media.

There is no doubt that consumers are increasingly living their lives online. They log over 3.5 billion Google searches a day and consume more than a billion hours of YouTube content each day. What’s more, they generated $1.474 trillion in sales revenue in 2017 – up 16 percent from the year before. The implications are clear: if you want to connect with consumers in a meaningful way and build valuable, long-term relationships, you will have to meet them online.

Link to article - https://www.accenture-insights.nl/en-us/articles/digital-marketing-trends

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Check out this TEDTalks Playlist for counter-intuitive advice that will help you set and achieve your goals for the short-term, long-term and those moments in between.

Hope you find these videos helpful!

Link - https://www.ted.com/playlists/541/goals

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Spotted this article today - thought you might all like to read it.

Link - https://www.ecommercebytes.com/2018/08/11/is-it-time-to-try-google-advertising/

(originally shared on 8/13/18)

Here's an interesting article that you might find helpful when defining your online "brand".

Check it out!

Link - https://rebekahradice.com/why-most-businesses-get-branding-wrong/

(originally shared on 7/30/18)