This guide - The Keyword Research Master Guide - will help you with your keyword research. A must-read for any ecommerce site. 

Here is the link https://moz.com/keyword-research-guide

This link is pinned on our Pinterest boards at https://www.pinterest.com/thedrawingboard3/seo-tips-for-online-stores/

• Add new items or custom items to an order.
• Remove existing items from an order and restock them to your store's inventory.
• Adjust the quantity of an item in an order.
• Send invoices to customers when the order total increases.
• Send order change notifications to customers.
• View accurate reporting about orders with changes.
• Choose the staff members who can edit orders by using staff permissions.

Did you know that UPS just announced a new flat rate shipping option?

This new Simple Rate is in competition with the USPS, and I think it could really help ecommerce sellers!

Check it out!

https://www.ups.com/us/en/services/shipping/simple-rate.page?

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Does this look like an option you would use? Why or why not?

• Overview - View a summary of all your marketing efforts and performance metrics.
• Campaigns -Create a marketing campaign, and group marketing activities together to work toward a specific objective. Campaigns are published within a set timeframe, so they're best for specific goals or events, for example advertising for a promotion or a season.
• Automations - Create marketing automations including Google Smart Shopping Campaigns. Automations are best for building a customer base and improving online store traffic on an ongoing basis. You can use automations to capture new store visitors, improve online store conversions, and market to existing store visitors.

Facebook has released its 2019 holiday marketing guide, which is full of insights heading into the busiest shopping season of the year.

Here are some of the top insights from Facebook’s new guide:

• As of last year, 43% of shoppers started shopping for the holidays in November or earlier.
• By late November, nearly 1 in 10 shoppers had finished their holiday shopping.
• 50% of holiday shopping was complete by Monday, December 3 2018.
• 69% of people find stories on Facebook and Instagram to be a great way to discover and become familiar with new products or services.
• 62% of people become more interested in a brand or product after seeing it in stories.
• 65% of holiday shoppers report being more likely to shop with businesses they can instant message with.
• 75% of surveyed holiday shoppers say they care about customer service when making holiday shopping decisions.
• Mobile holiday shopping has increased globally by 22% year-over-year.
• The amount of mobile-first holiday shoppers grew by 25% from 2017 to 2018.
• 96% of US internet users said free shipping affects their purchase decisions.
• 47% of those surveyed say they used in-store pick up for holiday gifts in the US in 2018.
• 45% of Instagram users say the platform is influential for the holiday season.

• You sell fragile or bulky items and want to cover the cost of extra packaging, handling, or insurance.
• You ship from multiple locations and want to ship from the one that’s closest to your customer.
• You work with multiple vendors and want to charge different rates based on where the product is shipping from.
• You ship some products with specific mail classes (for example, you sell books using USPS media mail).

• Which referrers drive the most traffic to your online store?
• Which geographic locations does your online store traffic come from?
• Which online sources bring traffic that converts to sales at the highest rates?

• Ping is now available for the iPad! 💥
• You can now create saved replies to speed up your response time in conversations with customers.
• Shopify has improved the experience of managing the apps that work with Ping to make it easier to set up and use new apps.

If you use a Facebook Page for your business, Facebook has removed the post scheduling feature from the Page.

In order to schedule Page posts now, you'll need to use Creator Studio, Publishing Tools, or the Facebook Business Manager.

Mobile users can use the Facebook Page Manager app to schedule posts.

TIP: I've been using the Creator Studio and find it to be helpful (it works with Instagram, too). Here's a link to Creator Studio in case you haven't started using it yet - https://business.facebook.com/creatorstudio

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From the Publishing Tools menu on your Facebook Page:

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Pinterest has made it much easier for you to control the things you see in your home feed, customizing the feed more to your liking!

To Tune Your Home Feed:

1. Click the ... icon in the upper-right corner of your Pinterest page
2. Choose Tune Your Home Feed
   A screen similar to the one below will appear.
   
   

    

3. From the Topic tab, turn on or off the boards that contribute to the recommendations Pinterest shows you.
4. Click the History tab to change settings based on your history
5. Click the Topics tab to add topics you're interested in

By making these changes, you have a lot more control over a more relevant and inspiring Pinterest feed.