Every ecommerce website NEEDS contact information in some easy-to-find place. Customers will have a higher level of trust when visiting your website if they know they can contact a live person. The themes within Shopify have a place where you can add your contact information – usually in the Footer (Online […]
Month: June 2017
Helping You Make Your First Sale on Shopify Using Facebook Ads
In 2005, I started my own online store using the Yahoo Ecommerce platform. What a BLAST it was for me to have my own website (my first) for selling products and shipping them worldwide. I ran that business up until 2014, when I decided to focus all my time on […]
Ecommerce User Experience
This article How to Improve Your Ecommerce Store’s User Experience (and Pay Less to Sell More) has some really good information in it to think about as you are designing your store from the beginning, or modifying your established store. Here are couple key take-away’s from this article that I found most […]
FREE TOOL: Grammar and SpellCheck with Grammarly
Using proper grammar and avoiding typing errors when typing product descriptions, About pages, store policies, shipping pages, etc. not only looks more professional (instilling a greater level of trust in your website visitors), it also makes reading your text easier. This free tool called Grammarly can be added to your […]
FREE TOOL: Recorded User Test with Peek
UPDATE 3/2/18 – Peek has discontinued their free users tests. 🙁 Here is a link to their announcement – Peek Discontinues Free User Tests — You’ve created your own Shopify website and have spent time tweaking your menus and navigation, your categories, and product pages. You know your website inside […]
Connect Your Store to BuzzFeed!
What’s the buzz, you ask? Shopify has added BuzzFeed as an available channel for your store! Now you can showcase your products with the BuzzFeed editors. Want to learn more? Click Introducing the BuzzFeed Channel for Shopify for more information on how you can get started today! To learn how the […]
Ecommerce SEO 101 – Video Series
From Shopify, this Ecommerce SEO 101 – Video Series is sure to help you get started understanding and improving your website SEO (search engine optimization). Helen Overland from Search Engine People gives ecommerce store owners practical advice on how to get started with SEO. The video series covers: Why is […]
FREE TOOL: Understanding How Visitors Navigate Your Website with HotJar
Whether you are still working on getting your website set up, or you already have a shop open and running, I have a tool I recommend – it’s called HotJar. HotJar has many features to allow you to see how users interact and use your website. For example, the Recordings […]
SEO: The Beginner’s Guide to Search Engine Optimization
This is a must-read guide from The MOZ Blog – SEO: The Beginner’s Guide to Search Engine Optimization. This guide has been read over 3 million times and provides the information you need to get on the road to professional quality SEO. You won’t want to miss it! 3 […]
A Beginner’s Guide to Google Search Console
Here’s another must-read guide – A Beginner’s Guide to Google Search Console by The MOZ Blog. Once you get your website up and running, and once you get Google Analytics set up for your website, you will also want to set up Google Search Console. I have been using Google […]